DDFC X FAD Dubai: DEE BY DALIA

DUBAI DESIGN & FASHION COUNCIL (DDFC) IN PARTNERSHIP WITH FAD INSTITUTE OF LUXURY, FASHION & STYLE DUBAI (FAD DUBAI) TO UNVEIL DALIA EL ALI’S LATESTCOLLECTION AT FASHION SCOUT DURING LONDON FASHION WEEK. THE ‘DDFC X FAD DUBAI FASHION SHOWCASE’ INITIATIVE IS RESPONSIBLE FOR SPONSORING THEPARTICIPATION OF EMIRATI AND UAE-BASED DESIGNERS TO SHOWCASE AT FASHION SCOUT LONDON, THE LEADING INDEPENDENT PLATFORM AT LONDON FASHIONWEEK.

FEATURING THE PARTNERSHIP BETWEEN FAD DUBAI & DDFC, THE INITIATIVE IS OFFERED EXCLUSIVELY TO DDFC MEMBERS, AND COMBINES THE COUNCIL’S EFFORTS TOFOSTER THE DEVELOPMENT OF A SUSTAINABLE FASHION INDUSTRY IN THE UAE AND MENA REGION.

DDFC X FAD DUBAI PRESENT, DEE BY DALIA. THE BRAND WAS CREATED BY DALIA EL ALI WHO IS FROM LEBANESE -PALESTINIAN ORIGINS, DALIA EL ALI GREW UP IN THE UNITED ARAB EMIRATES. THE DESIGNER ALWAYS HAD A PASSION FOR FASHION AND DECIDED TO FOLLOW HER DREAM AND STUDY FASHION DESIGN IN LONDON COLLEGE OF FASHION IN 2013.

DIRECTLY AFTER THAT SHE CREATED HER OWN READY TO WEAR CLOTHING LINE CALLED DEE BY DALIA. HER FASHION LINE HAS BECOME VERY POPULAR IN THE FASHION INDUSTRY, A HOME GROWN CLOTHING BRAND THAT IS GROWING IN THE REGION.

THE LINE IS ALL ABOUT FUN, PLAYFUL PIECES WITH A TWIST OF HER OWN PERSONALITY AND STYLE. THE INSPIRATION BEHIND HER DESIGNS ARE RELATED TO GEOMETRICAL SHAPES AND OLD TIMES FASHION. WHETHER IT’S A 60’S OR 70’S INSPIRED COLLECTION YOU WILL FIND THAT THE DESIGNS ARE FULL OF CUT OUTS, BANDAGES AND RUFFLES. AW18 WILL BE HER FIRST COLLECTION WITH HER OWN PRINT.